Daytime TV Responders are avid game show, cable, and talk show viewers who have responded to an on screen call-in request to answer a question or play a game after the show. This primarily senior audience, then agrees to speak with someone about new products and services including travel, auto insurance, final expense insurance, homeowners insurance, home security, medical alert products, medicare products, and more.

This unique file reaches mature consumers who put in the effort to make this call. This is not your typical consumer, they go above & beyond for new offers. Plus, they are an open-minded audience who welcome new products and services to enhance their lives. 

These seniors are watching game shows, talk shows, various crime series, and music channels, which opens them up to an even wider variety of offers. They are used to experiencing daily advertising and are very accepting of it.

Products also include walk-in tubs, cheap flights, stair lifts, home security, hearing ages, knee & back braces, along with many other medicare covered items.  This makes this enthusiastic group the perfect audience for senior offers, medicare, health, insurance, and travel. 

PROFILE:

65% Female

Avg Age 50+

Avg Income $50K

Ideal Offers: Senior Offers, Infomercials, Insurance, Auto, Home Products & Services, Medicare, Health & Medical, Travel, Celebrity & Entertainment Publications / Offers, Credit Cards, Loans, Discount Offers, Catalog, Publications, Music, Games, History, and much more!