Cash Cows - Underbanked File reaches consumers who currently have no checking or savings account. They are turning to alternate methods to meet their financial needs. Although considered generally a lower-income market, 28% have an income of $50,000 or more. Some of these consumers are savvy enough to use mobile banking, while others prefer prepaid credit cards. They are prime prospects for check cashing and payday loan services along with many other products & services to meet their needs.

More than 1/4 of U.S. households are financially underserved and comprise $1 trillion in annual buying power. It's time to make a moooove on this file for your next mailing!

We have hundreds of lifestyle/enhanced selects available, inquire for more details to target your specific offer!

Ideal Offers: Catalogs, Publications, Payday Loans, Check Cashing Services, Travel, Seminars, Financial, Insurance, Pre-Paid Credit Cards, and much more.