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Something magical! That's what Identity Direct wants children to experience; the magic of seeing their names in a book, on their school bags and more. Identity Direct is a personalized store, providing the names in print and on products for all your favorite little people and now personalized gifts for the very important adults in these children's lives!! Identity Direct is one of the biggest suppliers of personalized products in the world. There are more than 2,000 individual items in the range including books, clocks, placemats, bags, labels and more – all of which can be personalized with your child’s name! The My Adventure Book series includes the best selling My Special Christmas Adventure story as well as stories featuring your favorite Disney, Sesame Street, Nickelodeon and Marvel characters The Identity Direct mailing list is a must test for all children’s offers! These highly responsive buyers are always looking for new and exciting offers in the mail.
SEGMENTSPRICE
235,878   TOTAL UNIVERSE / BASE RATE $105.00/M
235,878   100% Paid Buyers $105.00/M
5,000   1 Month Average HL $15.00/M


DESCRIPTION

 Something magical! 

That's what Identity Direct wants children to experience; the magic of seeing their names in a book, on their school bags and more. Identity Direct is a personalized store, providing the names in print and on products for all your favorite little people and now personalized gifts for the very important adults in these children's lives!!


Identity Direct is one of the biggest suppliers of personalized products in the world. There are more than 2,000 individual items in the range including books, clocks, placemats, bags, labels and more – all of which can be personalized with your child’s name! The My Adventure Book series includes the best selling My Special Christmas Adventure story as well as stories featuring your favorite Disney, Sesame Street, Nickelodeon and Marvel characters

 

Products purchased may include:

  • My Adventure Books
  • Personalized Placemats
  • Personalized School Essentials
  • Personalized Christmas Products
  • Name Poems
  • Name Labels
  • Personalized Home Essentials
  • Engraved Products

 

The Identity Direct mailing list is a must test for all children’s and gift giving offers! These highly responsive buyers are always looking for new and exciting offers in the mail. With selectivity like product type as well as child's age and gender, this list will help get your offer in the hands of your target audience.

 

100% Paid Buyers

100% Direct Response

99% Female

 

Available source selects include: hotlines, grandparents and product type in addition to demographics, lifestyle and buyer behavior.

Identity Direct's highly responsive buyers are perfect for all family/mom offers, kids developmental toys, clothing, credit cards, home decor, family vacations, entertainment, child care, publications, birthday party gifts, insurance, child related non-profits, art and crafts and much more!



ID NUMBER
NextMark 309524
Manager
UNIVERSE
235,878
LIST TYPE
Consumer
 
Mailing List
SOURCE
Buyers
LIST MAINTENANCE
Counts through 06/02/2025
Last update 06/02/2025
Next update 07/01/2025
SELECTS
1 Month Hotline 15.00/M
3 Month Hotline 10.00/M
Child age/gender 10.00/M
Geo Select 8.00/M
Grandparents 20.00/M
HH Demo/Lifestyle Selects 12.00/M
Product Category 20.00/M
GEOGRAPHY
USA
UNIT OF SALE INFORMATION
Average: $16.95
MINIMUM ORDER
Quantity: 5,000
Dollar: $
NET NAME ARRANGEMENTS
Net Name is allowed.
Floor: 0%
Min Qty: 0
Run Charges:
EXCHANGES
Exchange is not allowed
KEY CODING
Key Coding is available
Charges: 3 /M
ADDRESSING
EMAIL 75.00/F
FTP 75.00/F
OTHER RECOMMENDED LISTS    
CONTACTS    
NAME ROLE EMAIL PHONE FAX
Becky Hagadorn becky@carneydirect.com (860) 799-6060
= Primary contact